Many new customers of our web-to-print system ask us what domain name they should select for their new web-to-print site. In particular, they want to know if web-to-print sites’s domain name should closely match their business name or not. Here are some advantages when it does:
- A matching domain name helps you build brand recognition. When customers see your website address on your sign, business card, or online advertisement, they will instantly recognize your business name and associate it with your products or services. This will make them more likely to visit your website and learn more about your business.
- A matching domain name makes it easier for customers to find you online. If your domain name is different from your business name, customers might get confused or forget how to reach your website. They might end up on a competitor’s website or a scam website instead. By having a domain name that matches your business name, you will make it easier for customers to type in your website address or find you on search engines.
- A matching domain name builds the trust customers need to place orders online. In the unlikely event that something goes wrong with an online order, all of us are reassured by the thought that there is a phone number to call and an address to visit to get any problem fixed. This reassurance is often the difference between an customer hitting the “Order” button and a customer abandoning thie online shopping cart.
- A matching domain name protects your reputation and legal rights. If you don’t register a domain name that matches your business name, someone else might do it before you.
As you can see, having a domain name that matches your brick and mortar business name is important for your online success. It will help you attract more customers, increase your credibility, and protect your brand. If you don’t yet own the domain name matching your business name, you should register it before someone else does.